May 13, 2021
How do you create the perfect messaging for your audience?
It’s a secret.
You create the perfect message by talking to just ONE ideal client.
✅Their SPECIFIC pain points
✅Their SPECIFIC situation
✅ Their SPECIFIC experience
✅ Their SPECIFIC goals & dreams
To get that “Omg I can’t wait to work with her!” your ideal client needs to feel like you’re in their head and speaking right to them.
Essentially we need to dig deep, yet keep our wording/language simple.
1. Describing the Cause Over the Symptoms:
Before: Over 30 days we’re going to lose 10 Lbs.
After: Over 30 days we’re going to help you lose 10Lbs so you feel toned and have more energy to play with your kids.
2. Writing VANILLA (aka it’s not specific enough) + adding too much pain“
Before: Are you feeling tired and overwhelmed about decluttering your house?
After: You know that moment when you enter your house and breathe a big sigh of relief? (and you get to actually do things you want to do instead of constantly feeling claustrophobic over all your STUFF?)
3. Writing in a way that goes over your audience’s head:
Before: Do you want to get increased website traffic through SEO?
After: Are you tired of not seeing any new website traffic or making sales from your website?
4. Not Making it Tangible
Before: Are you ready to love Instagram again?
After: Are you ready to login to Instagram and know exactly what to do that day to bring in more leads and paying clients to your business without paying for ads?
Making your content tangible so that your ideal client can see themselves accomplishing their goals can make all the difference.
Was this helpful? Let me know your questions below!