May 16, 2021
Did you know that hashtags are still one of the top ways to get more eyes and engagement on your Instagram without having to pay for ads?
Today we are going to go over the basics to help you understand everything you need to know about using hashtags so you can not only grow your audience and improve your engagement, but actually get in front of the RIGHT ideal clients for you so you can convert them into paying clients.
Now remember – if your Instagram profile is set to private – this won’t work. And if you’ve got a business then it needs to be public so people can actually find you!!
Instagram is give you 30 opportunities every time you post to get in front of your ideal client so let’s make it WORK FOR YOU!
Are you excited?! Let’s break it down:
The whole point of hashtags is to allow users on Instagram to discover content, and using the right hashtags can put you in front of your target audience, even if they haven’t ever connected with you before. You can also use hashtags to find your ideal clients and start building a relationship with them.
2. The #1 mistake new users to Instagram make?
Using SUPER popular hashtags like #love or #dog. Yes, maybe it is relevant to your post but if you go into the Search bar on Instagram and type in #love and go to Recent Posts, almost every time you refresh it you’ll see new posts popping up which gives your post a really hard time of showing up on there if you’ve got a smaller account. The number next to a hashtag when you type them in on Instagram does NOT mean how many views you will get, that’s how many times that specific hashtag has been used. When you are just starting out you will want to use hashtags that have between 10,000-500,000 uses. Of course, you can choose to go beyond this for certain posts, but mix it up!
3. What hashtags should you use?
You want to use a variety and mix it up regularly. So include industry/niche hashtags specific to what you do, hashtags your target market is using/looking for as well as ones specific to your post. Don’t use the exact same hashtags on every single post.
If you’re not sure where to start, look at the hashtags other people in your industry are using and then also think about your ideal client. Is she a Mom who loves fitness and is always wearing her LuluLemons? She might be using LuLuLemon’s branded hashtag #thesweatlife.
4. Avoid using Banned Hashtags
Banned hashtags are hashtags on Instagram that have been flagged and “disabled” by Instagram for infringing upon their community guidelines — simple things like #beautyblogger and even #elevator will have a negative impact on your post and account. So make sure to regularly check the hashtags you choose to use. Instagram is just trying to keep your feed clean and the spammers away.
5. Where can you put hashtags on Instagram?
The best places to put them are on your Posts, Reels & IGTV videos. Using them in stories, or in your Instagram bio isn’t very effective anymore.
Once you’ve got your hashtags you want to make sure to add these to your posts regularly and spend time engaging on Instagram through these hashtags. It is called SOCIAL media for a reason so don’t be shy 🙂
Want to dive in deeper to this and let me save you a ton of time researching and trying to figure it all out yourself?!
My Instagram Masterclass: Hashtag Accelerator is now open for enrolment where you’ll discover your personal hashtag cocktail that is guaranteed to bring in new, targeted followers & leads from Instagram.
PLUS you’ll get access to The Hashtag Accelerator Spreadsheet! It includes hundreds of pre-researched hashtags you can copy + paste specifically for online coaches from any niche so you can quit wasting time and money trying to figure it all out yourself.
Can’t wait to support you in there!