Marketing is everywhere. The fancy sales pages, the email sequences, the “buy now before the world ends” countdown timers. But here’s the thing—none of that builds trust. Stories do.
If you want people to buy from you, they need to believe in you. They need to feel something. And nothing moves people to action like a damn good story.
So, let’s cut the fluff. Here are 7 ChatGPT prompts to help you craft stories that turn followers into buyers.
1. Your Origin Story (AKA: How the Hell You Got Here)
People don’t just buy what you do—they buy why you do it. Your backstory matters. Let’s make it compelling.
💬 Prompt:"Here’s my background: [your story]. Turn it into a compelling narrative using:
The hero’s journey framework
Three key turning points
One vulnerable moment
The major lesson learned
Format it for a viral LinkedIn post"
Why it works: Because people love an underdog story. They need to see where you started and how you became the expert you are today.
2. Case Study Story (Your Clients’ Before & After)
Got a client win? Don’t just list the results—tell the damn story. Make people feel the transformation.
💬 Prompt:"Here’s what happened with my client: [client story]. Structure it as a narrative using:
Their initial struggle
An unexpected obstacle
How they discovered the solution
Their big transformation moment
Concrete results (real numbers are 🔥)"
Why it works: Your audience needs proof, but numbers alone don’t sell—stories do. Give them the emotional journey behind the results.
3. Failure to Success (Your “Oof, That Hurt” Moment)
Nobody likes a perfect entrepreneur. If you’ve screwed up (spoiler: we all have), use it.
💬 Prompt:"Here’s my biggest mistake: [your failure]. Turn it into a teaching story using:
What I thought I knew
Where I went wrong
The painful lesson
How it changed everything
What others can learn"
Why it works: Vulnerability builds trust. Showing your audience where you messed up and how you bounced back makes you relatable and credible.
4. Behind-the-Scenes (Your Secret Sauce)
Your audience LOVES a peek behind the curtain. Show them how you do things differently.
💬 Prompt:"Here’s my process: [your method]. Turn it into a story using:
A common industry myth
Why I questioned it
What I discovered
How I tested it
Unexpected results"
Why it works: Because people don’t just want results—they want to know HOW you got them. This builds authority and makes your process irresistible.
5. Customer Journey (How They Went from Skeptic to Raving Fan)
Ever had a client who didn’t believe your thing would work… until it did? That’s the story to tell.
💬 Prompt:"Here’s my customer’s experience: [customer story]. Structure it as an emotional journey:
Initial skepticism
Why they took a chance
The moment of doubt
The breakthrough point
Life after transformation"
Why it works: Because your future clients are watching—and they probably have the same doubts. Show them what’s possible.
6. Industry Insight (Your “No One’s Talking About This” Moment)
You’re an expert in your field. Prove it. Share what you see that others don’t.
💬 Prompt:"Here’s what I’ve observed: [your insight]. Frame it as a revelation story:
What everyone believes
What I noticed
Why it matters
Who’s doing it differently
Future implications"
Why it works: Thought leadership. This positions you as the person who sees things before everyone else does—which means they’ll want to follow (and buy from) you.
7. Vision Story (Your “Join the Movement” Moment)
People don’t just buy into businesses—they buy into missions. Show them yours.
💬 Prompt:"Here’s my mission: [your why]. Structure it as an inspirational narrative:
The personal trigger moment
The industry problem you spotted
The alternative future you imagine
What progress you’ve made
A call to join the movement"
Why it works: Because people want to be part of something bigger than themselves. Give them a reason to rally behind you.
Bonus: The Secret Sauce to ANY Story
No matter which of these stories you’re telling, make sure you include:✅ Specific details (time, place, numbers—paint the picture)✅ An emotional turning point (the moment everything changed)✅ An unexpected twist (because predictable = boring)✅ A universal lesson (so your audience sees themselves in the story)✅ A clear CTA (because a great story without action is just entertainment)
Now, go tell your stories—and watch your audience turn into buyers. 🚀
Cheers,
Jess
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